Incrediwear is the first brand I was assigned to work with at Luck & Co. A year later and we’re still going strong!

Used by athletes (like LeBron), celebrities (like Beyonce), and high-performers (like Zuck), Incrediwear is an e-commerce company selling Ace Bandages on steroids — they created the first 24/7 wearable anti-inflammatory technology that improves athletic performance and helps people recover from injuries faster.

Email is sorta tricky to translate to a portfolio, so you’ll find links to several of the campaigns I’ve written below. Just click the buttons :)

February 2025 update: Our most recent Flash Sale email and SMS series generated $92,150 of revenue in a single day, the biggest flash sale in company history!